Q: How do you know when a design is finished?
A: When you want to put it on everything.
A standout logo that links back to the origin of Kombucha itself. The icon, a chop*, is a nod to the brand's respect for the legend of Kombucha – originally a drink for samuri warriors. Then the identity was expanded into a colorful labeling system: The packaging's visual system needed to be easily expansive as the company launches new flavors and grows. AND because the brand was launching in a virtually new market, the label needed to be informative, but not overcrowded. A 50/50 split of color and logo in white space, plus fun icons on the bottle, with just the right balance made this design the perfect foundation for Legend to launch.
*fun fact: the initial chop logo concept was sketched on a napkin.
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DONATELLI STUDIO is a branding, packaging and web development practice led by Juliette Donatelli.